Crisis communication is a strategic practice aimed at effectively managing and navigating unforeseen challenges, disruptions, or emergencies that could impact an organization’s reputation, operations, or stakeholders. It involves swift and transparent communication to address the crisis, mitigate potential harm, and maintain trust.

In times of crisis, organizations must promptly acknowledge the situation, provide accurate information, and outline steps being taken to resolve the issue. Effective crisis communication often involves having a well-prepared crisis communication plan in place, designating key spokespeople, and coordinating messages across various communication channels.